The rise of virtual reality has been nothing short of meteoric. In just a few short years, VR has gone from a niche interest to a mainstream technology with a wide range of applications. And while VR is often associated with gaming and entertainment, it's also starting to have a major impact on marketing and advertising. With the help of VR, businesses are able to give potential customers a much more immersive and realistic experience with their products or services. As a result, VR is quickly becoming one of the most powerful tools in a marketer's toolkit.
Here are three ways that virtual reality is changing the marketing landscape:
1. Allowing customers to try before they buy
One of the biggest advantages of VR is that it allows potential customers to try out a product or service before they commit to buying it. This is especially valuable for high-ticket items like cars or vacation homes, where the customer needs to have a good sense of what they're getting before they make such a significant purchase. With VR, businesses can provide potential customers with an immersive experience that gives them a realistic sense of what it would be like to use their product or service. As a result, VR can help close more sales and reduce customer buyer's remorse. Click here to explore the many suites and cottages that the Ahwahnee at Yosemite National Park has to offer in VR or 3D (no headset needed, but encouraged)
A study done by Google highlights today’s popularity of virtual reality while shopping. According to Google, 66% of online shoppers worldwide are interested in using this technology while shopping.
2. Creating more personal experiences
Another way that VR is changing marketing is by creating more personal experiences for consumers. In the past, most marketing was created with a one-size-fits-all approach in mind. But with VR, businesses can create custom experiences that are tailored specifically for each individual consumer. This allows businesses to create stronger relationships with their customers and foster deeper brand loyalty. Check out how
3. Enhancing event marketing campaigns
VR is also starting to have an impact on event marketing campaigns. By using VR, businesses can transport potential customers to events that they might not otherwise be able to attend in person. For example, businesses can use VR to give potential customers a front-row seat at a concert or sporting event, regardless of where they are in the world. This not only allows businesses to reach more people with their event marketing campaigns, but it also allows them to create more memorable experiences for potential customers. Click here to learn about how you can watch sporting events in VR thanks to FoxSports.
Virtual reality is quickly becoming one of the most important tools in a marketer's toolkit. By allowing potential customers to try before they buy, creating more personal experiences, and enhancing event marketing campaigns, VR is changing the way businesses market their products and services. As VR technology continues to evolve and become more accessible, we can only expect its impact on marketing to grow larger in the years to come.